
Peugeot Shifts 208 Allure Production to Morocco Amid Soaring Demand
Peugeot has decided to relocate production of the 208 Allure to Morocco in order to meet strong demand. Sales of this car model are experiencing enormous success.

Peugeot has decided to relocate production of the 208 Allure to Morocco in order to meet strong demand. Sales of this car model are experiencing enormous success.

Morocco has dethroned South Africa to become the new leader in the automotive sector in Africa. This is at least what a study published by the "Policy Center for the New South" reveals.

PSA Morocco will soon resume its industrial activities, even if the recovery will be gradual. In any case, measures are being taken to ensure health safety.

In Morocco, the cautious resumption of PSA Group’s activities is effective with the deployment of a strengthened health protocol and the guarantee of ensuring the remuneration of personnel during the suspension of production at the Kenitra plant.

Faced with the COVID-19 pandemic, the PSA group has implemented reinforced health measures in order to create the conditions for a secure and gradual resumption of activities. Is the French manufacturer’s plant in Morocco also affected?

After suspending all its plants located in Europe, the French automaker PSA decided on Thursday, March 19, to shut down its Kenitra plant, due to the spread of the coronavirus.

Starting next June, the French automaker Citroën plans to market the first electric car in Morocco , at a price of 6,900 euros, or 70,000 dirhams.

The Japanese multinational, Yazaki, will open a new factory in Kenitra. This will be in January 2020. This will bring the number of its facilities in Morocco to four. An investment of several million euros, which offers new prospects for the world of employment in the Kingdom.

After more than two years of work and four years after signing a convention with the Moroccan state, the PSA (Peugeot-Citroën) plant in Kenitra was officially inaugurated yesterday, Thursday, June 20, 2019, by King Mohammed VI.

Under construction for nearly two years, the Peugeot-Citroën (PSA) plant in Kenitra is expected to be officially inaugurated this week.

The plant of the French automaker PSA Peugeot-Citroën will be inaugurated in the very near future in Kenitra. Investment amount: 557 million euros.

In addition to the measures already in place in favor of manufacturers, the Moroccan government wants to deploy significant resources. Indeed, the country has set a new objective in the automotive industry.