
Morocco's Automotive Boom Challenges Spain's Industry Dominance
In just a few years, Morocco has developed its automotive industry, becoming one of the largest exporters of cars to Europe. A rise that is making Spain tremble.

In just a few years, Morocco has developed its automotive industry, becoming one of the largest exporters of cars to Europe. A rise that is making Spain tremble.

Dacia, the low-cost brand of the Renault group, is considering manufacturing an electric (zero-emission) version for the next generation of its Sandero, and could repatriate production from Morocco to Romania, in order to benefit from the ecological bonus, which can go up to 4,000 euros granted exclusively to electric vehicles produced in Europe.

The Moroccan automotive market recorded sales records in 2024. Some 176,401 units, mostly city cars and SUVs, were sold last year, an increase of 9.22% compared to 2023.

European automakers are bearing the brunt of the effects of the implementation of regulations banning the production of internal combustion engines by 2035, under penalty of fines of up to 16 billion euros. To stop the bleeding, they prefer to invest in Morocco.

The Renault plant in Oued Tlelat, near Oran, inaugurated with great fanfare in 2014, is going through a difficult period. At the time, this project was a source of pride for the Algerian authorities, who finally saw the construction of a national automobile factory and a competitor to the one in Tangier.

The new car market in Morocco is showing a notable increase at the end of October, according to the latest data from the Association of Vehicle Importers in Morocco (AIVAM).

Spain sees Morocco as a threat in the automotive industry sector. With low-cost labor and tax incentives for automakers, the kingdom has become the leader in vehicle production in Africa with 700,000 units per year in just five years and plans to exceed one million by 2030.

The Moroccan automotive market is showing an encouraging rebound in July 2024, with 14,219 new vehicles sold, an increase of 8.42% compared to July 2023. This summer recovery follows a slight decline the previous month.

Morocco is now the number 1 vehicle producer in Africa, surpassing South Africa, which had held this position for several decades.

Due to its political stability, cheap labor and tax incentives, Morocco is attracting more and more European, especially Spanish, investors in the automotive and textile sectors, which are booming in the kingdom.

The municipality of Aït Melloul in the Souss-Massa region has finally renounced the purchase of 10 cars worth a total of 2 million dirhams. This acquisition had sparked a lively controversy in the city.

Thanks to its strategic geographical position with Europe, its wealth of minerals essential for battery production and its renewable energy sources, Morocco seems to have all the assets to become the leader in electric vehicles in Africa and even in Europe.