Chinese Automakers Surge in Morocco: Market Share Skyrockets to 32% in 2025

Chinese automakers have set their sights on Morocco since 2023. In just two years, BYD, Geely, Changan, Jaecoo and Omoda have revolutionized the Moroccan automotive landscape. After a discreet but forceful arrival, these Chinese brands have quickly implemented aggressive commercial strategies to conquer the Moroccan market, through advertising campaigns, participation in specialized trade shows, attractive launch offers, public test drives and high-profile inaugurations. BYD was the first Chinese brand to establish itself in Morocco in 2023, paving the way for Geely, Changan, Great Wall Motor and MG. In 2024, Chery opened its Omoda and Jaecoo subsidiaries in the kingdom. Other Chinese automakers such as Zeekr, BAIC, DFSK and Soueast have also entered the Moroccan market in 2025.

To strengthen their presence in the kingdom, the Chinese automakers have forged strong partnerships with structured and experienced local distribution networks, according to Les Inspirations Eco, specifying that Zeekr and Great Wall Motor are marketed by Tractafric Motors, BYD by Auto Nejma, Geely by Bamotors, Changan by Global Sian Motors, and BAIC by Comicom. As for Omoda and Jaecoo, they are distributed by CFAO Mobility, while Chery, Seres and DFSK are distributed by the Auto Hall group. This well-thought-out development strategy allows the Chinese brands to have a high-performance after-sales service, trained teams, and a quality of distribution that meets the requirements of the market, details the daily.

This rapid breakthrough of Chinese brands in the Moroccan automotive market has been felt in sales. Over the first four months of this year 2025, they have grown by 35%, reaching 32% at the end of April. In June, BYD sold 412 vehicles, Changan 187, Geely 151, Chery 45 and Great Wall 96, for a total of more than 890 units sold, the publication reports. With a good quality-price ratio, the Chinese automakers have outperformed the historical brands such as Renault, Dacia or Peugeot. For example, Geely offers an urban SUV starting at 149,900 dirhams, and Chery family SUVs starting at 174,000 dirhams.

Furthermore, the Chinese automakers are strengthening the automotive industry in Morocco. The COBCO gigafactory under construction in Jorf Lasfar, the result of a partnership between the CNGR group and the Al Mada fund, will produce materials for one million electric vehicle batteries per year. The project requires an investment of more than 20 billion dirhams. On the same site, Tinci Materials is developing a lithium-ion battery electrolyte plant, for an investment of around $280 million. BTR, Gotion or Shinzoom have also announced investments of more than 10 billion euros since 2024. Good prospects for Morocco, which aims to produce "made in Morocco" electric vehicles.