Renault Morocco market share decline 2026 growth paradox

With 37.8% of national sales, the group remains largely dominant in Morocco. The Kingdom even ranks eighth among its fifteen main global markets, behind Brazil and ahead of Belgium and Luxembourg.

On Bladi.net : Automobile sales: the Moroccan market jumps more than 35% in 2025, driven by Dacia and Renault

This strong presence is not enough, however, to mask the relative decline recorded since the beginning of the year. While Renault Group sells more vehicles, its market share was still 1.3 percentage points higher in the first half of 2025.

The market is advancing faster than Renault

This gap means that the Moroccan automotive market has grown faster than the manufacturer’s sales. Renault continues to gain customers, but its competitors are benefiting even more from the current sector growth.

The Renault brand alone recorded an 11.8% increase in its sales in Morocco. The manufacturer notably highlights the development of its commercial vehicle business, driven by the expansion of the Master on the Moroccan market, according to the Renault Group statement.

Morocco appears as one of the group’s main international growth engines. Sales are growing more strongly there than in Brazil, where growth reaches 5.3%, but more slowly than in Turkey and India.

On Bladi.net : Morocco car sales surge 2026: Chinese brands challenge Dacia

On a global scale, Renault Group sold 1,165,133 vehicles in the first half, a volume almost stable compared to 2025. Moroccan growth thus contrasts with this global stagnation, even though the decline in market share shows that competition is intensifying in the Kingdom.