+20.2% Sales Growth: Morocco’s Exceptional Performance Puts a Big Smile on Renault’s Face

On an international scale, the automaker is vigorously consolidating its positions outside the European continent. Morocco stands out particularly in this expansion strategy focused on emerging markets. On this strategic market, the diamond-branded firm recorded a remarkable jump of 20.2% in sales over the first three months of the year. This solid local performance reinforces the group’s strategic choices as it seeks to diversify its global growth drivers.

On Bladi.net : Despite a Major Setback in Morocco, Renault Surprises with Strong Revenue Growth

At the global level, the company posted revenue of 12.53 billion euros, a 7.3% increase, despite a 3.3% contraction in volumes sold, which stood at 546,000 units. This paradox results from a commercial strategy betting on higher-margin models. While the Renault brand advanced 2.2% and Alpine surged with a 54.7% increase, Dacia slowed this overall momentum due to severe weather disruptions affecting its logistics, although orders have been picking up since March.

On Bladi.net : Automobile sales: the Moroccan market jumps more than 35% in 2025, driven by Dacia and Renault

This increased profitability is also explained by accelerating electrification: electric and hybrid powertrains now represent more than half of passenger car sales in Europe. Meanwhile, the group’s financing services alone generate 1.72 billion euros in revenue, proving excellent diversification of earnings. Reassured by a flourishing order book, Chief Financial Officer Duncan Minto maintains 2026 targets, aiming for a 5.5% operating margin despite a tense geopolitical context and rising raw material costs.