Morocco’s Car Sales Dip Slightly in Early 2024, Dacia Leads Market

This decline is mainly due to the passenger car (VP) segment, whose registrations fell by 3.08% to 43,647 units. In contrast, sales of light commercial vehicles (VUL) experienced a remarkable increase of 24.29% with 5,301 units sold.

In terms of brands, Dacia maintains its leading position in the VP segment with a market share of 27.5% and 12,004 new registrations. Renault is in second place with 6,333 units sold (14.51% market share) ahead of Hyundai with 3,629 units and 8.31% market share.

In the VUL segment, Renault dominates with a 70.25% increase in its sales, or 1,505 units and 28.39% market share. Ford follows with a 101.38% increase for 729 units sold and 13.75% market share.

On the premium brand side, Audi stands out with 1,440 units sold and a 3.3% market share, ahead of BMW (1,198 units and 2.74% market share) and Mercedes-Benz (976 units and 2.24% market share). Porsche recorded a growth of 29.17% with 217 units sold, while Jaguar experienced a 2.63% decline in its sales for 37 units sold.