Morocco car sales surge 2026: Chinese brands challenge Dacia

Moroccans continue to buy more new cars. According to the latest statistics from the Association of Vehicle Importers in Morocco (AIVAM), relayed by Challenge, the Moroccan automotive market recorded 27,193 units sold in June 2026, compared to 23,298 in June 2025, a growth of 16.72%.

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Over the first six months of the year, the market reaches 131,748 vehicles sold, up 17.6% compared to the same period in 2025. This is the first time Morocco has crossed the 130,000 unit threshold in a semester. This growth extends the momentum of 2025, already a record year with 235,372 registrations.

Passenger cars remain overwhelmingly dominant. They represent 116,802 units sold between January and June, or nearly 89% of the total market. Light commercial vehicles are also progressing, with 14,946 units sold over the semester, a sign of recovery in purchases by businesses and professionals.

Electrified vehicles are gaining ground

The big news comes from the rise of electrified vehicles. However, be careful: this is not just 100% electric cars, which are still rare in Morocco. The category also includes hybrids, plug-in hybrids, mild-hybrids, and range-extended models.

In the first half of 2026, these vehicles represent 16.8% of passenger car registrations, compared to 10% a year earlier. The total volume reaches 19,611 units, an increase of 97.1%. Plug-in hybrids record the most spectacular growth, with an increase of 170.3%.

Pure electric remains limited. By the end of June, 1,060 electric vehicles had been registered, up 129.9%. With range-extended models, they now represent 2% of the passenger car market.

Chinese brands are establishing themselves

This market transformation also benefits Chinese manufacturers. Over the first six months of 2026, 21 Chinese brands totaled 13,148 passenger car registrations in Morocco. Their market share now reaches 11.3%, compared to 4.8% a year earlier.

In June alone, Chinese brands sold 2,662 passenger cars, or 10.8% of the month’s registrations. Their breakthrough is explained notably by the arrival of new models, often electrified, and by more aggressive pricing and equipment offerings.

But this breakthrough does not yet shake up the top of the Moroccan market. Dacia remains the leader with over 27,140 cars sold in the first half, ahead of Renault with over 20,715 units. Together, the Renault group brands represent over 40% of the market.

Peugeot completes the podium. Hyundai maintains fourth place despite a decline, while Volkswagen closes the top 5. Citroën signs one of the best progressions, with an increase of 37%, while Opel declines significantly.

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The Moroccan market is therefore advancing on two fronts: on one side, historic brands, still dominant; on the other, new players, notably Chinese, who are benefiting from electrification and sustained automotive demand.