Moroccan Auto Sales Rise in 2024, Shift Away from Diesel Observed

The Association of Vehicle Importers in Morocco (AIVAM) has drawn up a comprehensive review of the year during its annual conference, highlighting the trends that have shaped this sector.

Passenger vehicles (PV) drove the market upwards with 157,139 units sold, recording a 8.15% increase. Popular models like the Dacia Sandero and the Renault Clio remain the flagships of this segment. Notably, city cars have outperformed SUVs, a first in several years. AIVAM explains this phenomenon by the dynamism of rental companies, which have favored these compact and maneuverable vehicles for their fleets.

On the light commercial vehicle (LCV) side, sales showed strong growth of 18.81%, reaching 19,262 units.

Dacia maintains its leading position in the market with a 22.3% share, thanks to a range of affordable vehicles designed to meet local needs. Renault closely follows with 16.1% market share, establishing itself as a major player in the PV and LCV segments. Hyundai completes the podium (7.4%), confirming its progress in the Moroccan market. Peugeot (6.4%), Volkswagen, Opel, Citroën, Fiat, Toyota and Kia are also among the most popular brands.

The year 2024 was marked by the rise of electrified vehicles with 11,023 units sold, compared to 7,251 in 2023. The offer has expanded, going from 13 brands and 27 electric models in 2023 to 18 brands and 40 models in 2024. While hybrids remain in the majority, 100% electric vehicles are gaining ground. Toyota dominates the hybrid market (46%), ahead of Hyundai (18%) and Renault (17%). BYD stands out in the plug-in hybrid segment (35%), followed by Land Rover (16%) and Porsche (14%). Dacia is making its mark in the 100% electric market with 40.2% market share, ahead of BYD (10.7%) and Volvo (9.2%).

Finally, diesel continues its decline, although it remains the dominant engine. Its market share has dropped from 91% in 2020 to 81% in 2024, in favor of gasoline, hybrid and electric powertrains.