A Vast Hotel Project in Essaouira (2 Billion Dirhams)

In order to breathe new life into a tourist site initiated in 2004, a strategic alliance has just been formed on Morocco’s Atlantic coast. Composed of Emirati company Al Nowais Investments, Egyptian group Sunrise and businessman Samih Sawiris, this consortium is committing 200 million euros, or approximately 2.2 billion dirhams. According to information revealed by Asharq, these funds will be deployed progressively over five years to build a large-scale tourism offering.

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The complex’s land footprint will extend over a total area of 2.5 million square meters. The first phase of work will focus on a leisure and retail hub of 300,000 square meters, incorporating golf facilities, 150 rooms and 30 boutique-hotel units. The delivery schedule calls for the completion of 270 rooms by the end of 2027, alongside the development of another establishment with 350 rooms spread over four years.

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This vast seaside project aligns with the excellent momentum in the sector, which accounts for 7% of Morocco’s gross domestic product and generates nearly 850,000 direct jobs. With 19.8 million travelers welcomed in 2025, the country is recording a 14% increase in visitor numbers year-over-year. A favorable situation that is driving Tourism Minister Fatim-Zahra Ammor to optimism: "The observed trend could allow us to exceed the target of 26 million visitors before 2030."