Bloomberg: how Morocco is preparing a historic 4 billion hotel boom for 2030

This race against the clock aims to create 25,000 new rooms across the country’s major cities. According to Bloomberg, three-quarters of these 700 construction sites will be financed by domestic capital, while international brands will manage at least 15% of this new supply. Imad Barrakad, director of the Moroccan tourism development agency (SMIT), describes this dynamic as "one of the most significant expansions ever undertaken [...], both in terms of its scale and pace."

On Bladi.net: The record of 20 million is no coincidence: Morocco is shifting into a new era of tourism

This infrastructure offensive is built on very solid foundations. Africa’s top destination for the second consecutive year, Morocco attracted nearly 20 million visitors in 2025, generating around $14.8 billion in revenue. Historic cities like Marrakech, Fez and Tangier are preparing to absorb the massive influx expected for the World Cup tournament co-hosted with Spain and Portugal.

Despite the war in Iran, the sector is showing strong resilience. Removed from the tensions in the Gulf, Moroccan investments are not experiencing any direct impact, with the Cirium agency only recording 162 canceled flights between late February and late March. The tourism industry, which employs 900,000 people and accounts for 9% of GDP, is a vital shock absorber against the surge in energy costs, while the IMF anticipates economic growth of 4.4% this year.

On Bladi.net: Morocco’s secret plan to reinvent tourism after a record year

While Imad Barrakad concedes that the global context could slow down some capital flows or increase construction costs, he reaffirms the country’s paradigm shift. Development is moving away from a simple race for numbers to an approach focused on quality. "Morocco cares less about convincing everyone and focuses more on attracting the right investors, for the right projects, with a long-term vision," he concludes.