A major Turkish luxury hotel group invests in Morocco

Three "Luxury All-Inclusive" luxury hotels will be built in an integrated manner in Morocco before 2029, for an estimated investment of 260 million euros (around 300 million dollars). This is the result of an agreement signed in Casablanca between the Moroccan group Alliances and the Turkish group Rixos Hotels, a globally recognized player for its spectacular, lively and integrated destinations.

One of the hotels - the largest - will be built on an area of more than 26 hectares in Marrakech. This first Rixos resort will include more than 400 rooms and 60 luxury suites spread across private villas, with a design that combines modern refinement and Moroccan architectural identity. The second hotel will be built in Larache, the seaside resort of Lixus, on an area of 7.5 hectares. The hotel will have 400 rooms. For now, the location of the third resort has not yet been determined.

This vast hotel project is expected to generate 2,500 direct jobs and more than 3,000 indirect jobs during the construction and operation phases, while boosting related sectors such as public works, hospitality and tourism services. It will help strengthen Morocco’s position as a major high-end tourism destination in North Africa, according to the Italian platform Pambianco Hotellerie, specifying that the three hotels will be built in an integrated manner before 2029, in preparation for the 2030 World Cup, which the kingdom will co-host with Spain and Portugal.

In the eyes of tourism industry experts, the entry of the Rixos group into the Moroccan market is a strong signal of confidence from foreign investors in the economic stability of the Kingdom and its ability to attract sustainable luxury tourism, combining quality and competitiveness, reports the same source.