Tourism in Morocco: 16.6 million visitors, the country ranked Top 10 worldwide in 2026

The American publication particularly emphasizes the city of Fez. It notes that the spiritual capital is experiencing a "renaissance" thanks to ambitious restoration projects that are reviving its ancient medina. The magazine describes Fez as a "living museum", inviting visitors to explore its souks and winding alleys.

A recognition confirmed by record figures

This international recognition coincides with record figures in the sector. The Minister of Tourism, Fatim-Zahra Ammor, took advantage of the signing of a strategic agreement between the Alliances group and Rixos Hotels to announce a new historic performance.

She revealed that Morocco had already welcomed 16.6 million tourists by the end of October 2025. This figure represents an increase of 14% compared to the same period in 2024. For the Minister, these results materialize "an attractive destination for both visitors and investors", the establishment of the Rixos group confirming this appeal.