Ona Hotels & Apartments has signed a strategic agreement with Be Live Hotels, the hotel chain of Globalia Corporación Empresarial, to operate several new establishments in Morocco.
The surge in prices of tourist services (accommodation, catering, etc.) is forcing many Moroccans living abroad (MRE) to cancel their return to the country or to spend the summer holidays in other countries such as Turkey.
No more mentions of "Morocco" on locations in the Sahara where Airbnb, a community platform that connects travelers with hospitality businesses (hotels, guesthouses, bed and breakfasts), offers its services.
Luxury cars of global brands owned in part by Moroccans residing abroad (MREs) are invading Tangier, particularly the streets of the city or parked near cafes and hotels along the beach during this summer period.
Faced with rising prices, many Moroccans residing abroad (MRE) have preferred to spend their summer vacations in other countries like Spain where the offer is often better suited to customer expectations than coming to Morocco where tourist services (hotels, restaurants and cafes) are overpriced.
Hicham Ajnaou, 48 years old and of Moroccan origin, works as a concierge at the Sofitel Europe in Kirchberg (Luxembourg) where he spends his days meeting the needs of the clients of this 5-star hotel.
Morocco welcomed 8.9 million visitors in the first half of 2025, an increase of 19% representing 1.4 million additional tourists compared to the same period in 2024. These figures confirm the kingdom’s leading position in tourism in Africa.
Complying with the instructions of the Minister of the Interior, Abdelouafi Laftit, the authorities proceeded, last Saturday, to the closure of a reception and training center transformed into a private hotel. Elected officials from the Rassemblement national des indépendants (RNI) and the Parti authenticité et modernité (PAM) and officials are involved in this affair.
The Ministry of Tourism, Handicrafts and Social and Solidarity Economy, in coordination with the Moroccan Tourist Engineering Company (SMIT), is initiating the reform of the hotel classification system, framed by Law 80-14 aimed at strengthening the quality and management of these establishments and its implementing texts. The unprecedented "mystery visits" operation has just been launched.
Faced with the "recurrence of cases of bans targeting Moroccan women prevented from accessing certain swimming pools and hotel facilities on national territory due to the wearing of the veil or the so-called "burkini" swimsuit", an association has filed a complaint with the National Human Rights Council (CNDH).
Moroccans residing abroad (MREs) are scarce this summer on the deserted beaches and in the hotels. A situation that worries tourism professionals.
In Morocco, consumer protection associations call for the need to accelerate the regulation and organization of the residential apartment rental sector, dominated by "street brokers" who manipulate prices and strangle consumers’ wallets.