
Morocco's Tourism Rebounds, Adapts to New Global Travel Trends
The Moroccan government is working to strengthen the capacities of tourism sector players to keep up with global trends and evolutions and adapt to new tourist demands.

The Moroccan government is working to strengthen the capacities of tourism sector players to keep up with global trends and evolutions and adapt to new tourist demands.

After the end of Covid-19 restrictions, but also inflation, the French are eager to travel this summer. Morocco is one of their preferred destinations.

Marrakech is among the most sought-after destinations for the summer of 2023 by the French, according to a recent study conducted by the price comparison site Kayak.

The attendance at Brussels Airport (Brussels-Zaventem) increased by 42% in March 2023 compared to the same period last year. This is partly due to Morocco, one of the ten most visited countries last month.

In France, Morocco is at the top of price searches for vacationers who want to get away during this spring. This is what emerges from the ranking of a specialized website.

Moroccan tourism has experienced a spectacular surge with the arrival of 2.9 million tourists at border posts during the first quarter of 2023, an increase of 17% compared to the same period in 2019.

The Moroccan National Tourist Office (ONMT) presented its ambitious action plan for the 2023-2026 period during a new edition of the "Tourism Marketing Days" held in Rabat on April 4. Entitled "Light In Action", this action plan is based on four major pillars: marketing, digital, air transport and distribution, with the aim of propelling Morocco among the most popular tourist destinations in the world.

Many French people will visit Morocco during this year’s Easter holidays. Bookings are already exploding in travel agencies.

Mountain tourism in Morocco is a sector with strong potential that is underexploited, according to Nadia Fettah Alaoui, the Moroccan Minister of Tourism, Handicrafts, Air Transport and Social Economy.

The Moroccan Minister of Tourism, Fatim-Zahra Ammor, unveiled the new roadmap developed for the sector by 2026 in order to make Morocco one of the largest tourist destinations in the world.

The Head of the Moroccan Government chaired a signing ceremony for the deployment of a strategic roadmap for tourism 2023-2026. Its objective is to attract 17.5 million tourists, reach 120 billion in foreign exchange earnings, create 80,000 direct jobs and 120,000 indirect jobs, as well as reposition tourism as a key sector in the national economy. The budget allocated for this project is 6.1 billion dirhams.

The famous Brazilian footballer Rivaldo has been in Morocco for a few days. He was spotted on Wednesday in Rabat, accompanied by his wife, visiting the secular monuments of the capital.