Renault Group’s Morocco sales rose 6.9% this year, but fell 8.1% over the summer
Dacia is facing a difficult third quarter, with global sales down 12.8%. In Morocco, Renault Group has nonetheless posted growth of 6.9% since January. Behind this contrast, the figures point to a slowdown in sales in the Kingdom.
Between July and September, Dacia sold 144 175 vehicles worldwide, compared with 165 355 a year earlier. More than 21 000 sales lost in three months. The results published Thursday, October 29, by Renault Group confirm the difficulties facing its low-cost brand.
In the first nine months of the year, Dacia sold a total of 471 007 vehicles, down 9.7%. The automaker cites increased competition, particularly from Chinese rivals, and a transition in its lineup in a rapidly electrifying European market. It is counting on the hybrid Sandero, the new Spring and the Striker to revive deliveries.
In Morocco, cumulative results paint a different picture. Renault Group, which sells Renault and Dacia vehicles, among others, has sold 68 022 vehicles since January, compared with 63 645 a year earlier. The 6.9% increase keeps the Kingdom in eighth place among its global markets.
The Renault brand, considered separately, also grew by 3.3% in Morocco over the nine-month period. But the group is losing ground to its competitors: its national market share fell from 38.1% to 36.1% in a year.
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The first half of the year had nevertheless been particularly strong, with 49 821 vehicles sold in Morocco, up 13.7% year on year.
Sales also fell in Morocco this summer
Looking at the figures for July to September alone, the trend changes completely. Renault Group sold 18 201 vehicles in Morocco in the third quarter of 2026, compared with 19 809 a year earlier. That represents a decline of 8.1%, or 1 608 fewer sales.
Worldwide, across all its brands, Renault Group also recorded a 6% decline this quarter, with 497 799 vehicles sold.
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Competition is intensifying in the Moroccan market. In August, Chinese brands exceeded 15% of passenger car sales for the first time. That same month, Dacia sales in Morocco fell by 4.5%, while Renault sales declined by 18%.
