Morocco Tourism Boom: Foreign Visitors Surpass MRE in 2024

According to the 2025 Turespaña report on the Moroccan tourism market, Morocco welcomed 17.4 million tourists in 2024, a 20% increase year-on-year and 37% compared to 2019.

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In detail, foreign tourists accounted for 51% of the total, with 8.8 million visitors, up 23.9% year-on-year. In contrast, MRE represented 49% of arrivals, with 8.6 million people, up 17.8%.

This shift marks an important evolution. In 2023, MRE still represented 51% of visitors, compared to 49% for foreign tourists. 2024 thus confirms faster growth in conventional international tourism to Morocco.

The report also highlights the growing weight of European markets. Alone, they represented over 70% of international tourism to Morocco in 2024. France leads with 27.5% market share, ahead of Spain with 8.9% and the United Kingdom with 2.8%. These three markets respectively grew by 21%, 15% and 47% year-on-year.

This positive momentum translated financially. In 2024, international tourism in Morocco generated 9.546 billion euros in revenue, up 4.7% year-on-year and 16.4% compared to 2019.

Tourism now occupies a central place in the Moroccan economy. According to the report, its direct contribution to GDP reached approximately 11% in 2024, compared to 7.7% in 2019. The sector also represents 548,000 direct jobs, or 5% of total employment, and up to 2 million positions if indirect jobs are included.

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These figures confirm the change in scale of Moroccan tourism. Long driven largely by MRE returns, the sector increasingly relies on foreign clientele, in a context where the Kingdom seeks to further strengthen its appeal by 2030.