Home > Morocco > Moroccan Auto Sales Hit Record High in 2024, Led by City Cars and SUVs
Moroccan Auto Sales Hit Record High in 2024, Led by City Cars and SUVs
Monday 13 January 2025, by
The Moroccan automotive market recorded sales records in 2024. Some 176,401 units, mostly city cars and SUVs, were sold last year, an increase of 9.22% compared to 2023.
"In detail, the passenger car (VP) segment, a true barometer of the sector with a 89% share, shows 157,139 registrations, an increase of 8.15%. The light commercial vehicle (VUL) category reached 19,262 units sold, recording a 18.81% increase," says the magazine Finances News Hebdo. In the VP segment, Dacia comes first with 39,331 units sold, an increase of 16.26%, followed by Renault, second, with 23,697 units sold, recording a 5% increase.
In third place is the Korean brand Hyundai with 11,898 units sold, representing a 14.3% decrease. "It is followed by Peugeot, which totals 10,517 units sold, a 12.55% decline. Volkswagen comes in fifth position and shows a positive dynamic: the German brand sold 10,336 vehicles, recording an 18.82% growth. The year 2024 was marked by a strong decline in sales of vehicles for taxis, due to the end of the fleet renewal program," details the publication.
By segment, city cars and SUVs remain the most popular vehicles, with 38.7% and 37.5% market share respectively. They represent more than 76% of the VP market share. They are followed by MPVs with 11.6%, recording a decline of around 20% due to the end of Dacia Lodgy production. "By city, Casablanca remains the market leader. The registrations recorded in the city represent 41.1% of the market. It is followed by Rabat with nearly 11%, Agadir 7.3%, Marrakech 7%, Tangier 5.7%, Fez 4.4%, Meknes 3.2%, Mohammedia 3.1% and Kenitra 3%," specifies the magazine.
By type of powertrain, diesel predominates with a market share of 81%, compared to 85% in 2023 and 2022, 89% in 2021 and 91% in 2020. As for gasoline, its market share has increased, reaching 18.8% compared to 14.2% in 2023 and 8.9% in 2020. "The share of alternative energy powertrains (hybrid or electric) in the automotive market remains low, limited to 6.3% compared to 58% in the European Union. The number of electric vehicles sold in the Kingdom stands at 1,135 units, an increase of 143% compared to 2023," notes the weekly.