McDonald’s Morocco

Articles

• McDonald’s Manager Accused of Discriminating Against Moroccan Children in Spanish Enclave
  5 November 2019, by Bladi.net

  At McDonald’s in Melilla, Moroccan minors are unwelcome. They were simply sent away from this establishment, even though they were brought there by a mediator and teacher who works at Médecins du Monde.
  Wanting to treat these students at the end of her class on Wednesday, Nur Houda stopped at McDonald’s with three of them for whom she had placed orders. However, as the children were eagerly waiting to enjoy their meal, they will be "thrown out" by the manager after enduring "degrading (…)

• McDonald’s Expands Presence Along Moroccan Highways with 51st Restaurant
  30 December 2019, by Sylvanus

  This restaurant is the 51st that McDonald’s Morocco has opened in the kingdom after the one in Dar Bouazza-Casablanca. "This opening is part of McDonald’s Morocco’s strategy and its desire to accompany the development of national infrastructure," said Driss El Alami, vice-president and managing director of McDonald’s Morocco. According to him, his company has opened 3 new restaurants in 2019 in the LGV stations of Casablanca, Rabat and Tangier.
  "For a few years now, we have been deploying (…)

• McDonald’s Morocco Distributes Over 126,000 Free Meals to Underprivileged During Crisis
  14 April 2020, by Ginette

  Since Mcdonald’s Morocco decided to join the wave of solidarity, it has already distributed nearly 126,477 meals. Under the slogan #Mta7dine, many underprivileged people are finding food during this difficult period marked by very strict restrictive measures.
  The restaurant chain said that "nearly 10,000 meals are distributed every day in 19 cities of the kingdom to people in difficulty, thanks to the efforts of all the components of McDonald’s Morocco". This would not have been possible (…)

• McDonald’s Faces Global Boycott Over Israel Support Claims, Morocco Branch Responds
  9 November 2023, by Prince

  Accused of supporting Israel against Hamas, several McDonald’s branches, including the one in Morocco, have been boycotted by consumers. Faced with the controversy, the fast food giant is trying to reassure its customers.
  The Israeli franchise of McDonald’s has decided to support the country in its own way by serving free meals to Tsahal units. An act of solidarity criticized by Internet users who accuse McDonald’s of financing Israel and consequently of "endorsing their actions". This is (…)

• McDonald’s Faces Boycott in Morocco Over Perceived Israel Support
  18 November 2023, by Sylvanus

  On the web, Moroccans have launched a boycott campaign against the American franchise McDonald’s, which they accuse of supporting the Israeli army that is continuing its offensive against the Palestinian Hamas movement in Gaza.
  Tough times for the Moroccan company First Rest International, which has owned McDonald’s since 1992 in the kingdom. Accused of supporting the Israeli army in its current offensive in the Gaza Strip, the brand is the target of a boycott campaign that seems to be (…)

• McDonald’s Reopens in Morocco: Long Lines Form as Customers Rush to Drive-Thrus
  3 June 2020, by Sylvanus

  McDonald’s restaurants reopened last weekend in Casablanca, Marrakech and Fez. They offer drive-thru service to customers. In these cities, the queues stretch for several hundred meters.
  On Saturday, the reopening of McDonald’s (Ziraoui and March 2...) in Casablanca brought joy to customers, reports L’Économiste. Hence the rush to these restaurants. The line of cars stretched for several hundred meters. Customers eat and savor. In Marrakech, the observation is the same. Drivers hurry to (…)

• Western Brands Face Boycotts in Arab Countries Over Gaza Conflict
  24 November 2023, by Said

  The boycott campaigns in response to the Israeli offensive in the Gaza Strip are starting to have significant consequences for many companies, particularly in Egypt and Jordan, but also in Morocco.
  Branches of major Western brands, such as McDonald’s and Starbucks, are experiencing a sharp drop in attendance. These companies, some of which are accused of supporting Israel or having financial ties with the country, are facing significant popular reaction, according to Reuters.
  In Egypt, (…)

• McDonald’s Morocco Launches Free Meal Initiative for Vulnerable During Coronavirus Crisis
  30 March 2020, by Ginette

  McDonald’s will serve free meals every day in 19 cities in Morocco. This is the company’s contribution to the wave of solidarity noticeable in the country since the first case of coronavirus contamination was detected.
  It is under the hashtag #Meta7dine that this initiative was born. It targets only people in difficulty and those who are vulnerable. In a press release explaining the rationale behind this action, McDonald’s pays tribute to the central and local authorities who have helped (…)

• McDonald’s Faces Backlash in Arab Countries Over Support for Israeli Soldiers
  25 October 2023, by Sylvanus

  By expressing its solidarity with the members of the IDF who are continuing the Israeli retaliation against the Palestinian Hamas movement, a McDonald’s franchise in Israel has incurred the wrath of many Arab countries.
  In Israel, a McDonald’s franchise managed by the company Alonyal Limited is said to have distributed 12,000 meals to Israeli soldiers, as well as to hospitals hard hit by the surprise and spectacular attack by Hamas on October 7, reports the RTS.ch website. This has (…)

• McDonald’s CEO: Middle East Boycotts Significantly Impact Global Sales
  5 January 2024, by Sylvanus

  Chris Kempczinski, CEO of McDonald’s, confirms that the boycott campaigns the fast food giant is facing in the Middle East and elsewhere, including in Morocco, have had a "significant impact" on the multinational’s activities.
  "Several markets in the Middle East and some outside the region are experiencing significant commercial impact due to the war and disinformation affecting brands like McDonald’s," writes Chris Kempczinski in a message posted on LinkedIn, deploring a negative (…)