McDonald’s Adapts Menu for Ramadan in Morocco, Reveals Global Diversity
McDonald’s is present in a hundred countries with more than 41,000 establishments. Gary He, author of the book McAtlas, undertook a journey to 55 countries to document the most atypical restaurants in the chain. His journey reveals an adaptation to local contexts, particularly in Morocco.
During the month of Ramadan, the author observed a specific initiative of McDonald’s in Morocco. During iftar, a special kit is offered to customers. This kit consists of foods traditionally consumed in the country: dates, chebakia (honey pastry), yogurt and harira. We are therefore very far from the burger-fries that we consume on the spot.
In Sweden, in the ski resort of Lindvallen (Sälen), there is the McSki. This restaurant, designed like a chalet, is open only in winter and has a ski-accessible counter. It offers a Tex-Mex offer, El Maco, exclusive to the Nordic countries. Gary He said: "The McSki was isolated, on the side of a mountain, and allowed me to take some of my favorite photos of the whole trip."
In Roswell, United States, the local McDonald’s is built in the shape of a flying saucer, in reference to the stories of UFO sightings in the region. Statues of the brand’s characters in space suits are present, as well as a souvenir shop.
The first McDonald’s in China, opened in 1990 in Shenzhen, is also mentioned in McAtlas. We can find there in particular the taro pie, a local tuber.
In New Zealand, in Taupo, a McDonald’s is installed in a decommissioned Douglas DC-3 aircraft. Customers can enjoy a Kiwiburger (ground beef, beetroot, fried egg) there.
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