American premium light ice cream specialist Cold Stone is consolidating its presence in Morocco. Just a few months after its first opening, the brand has just opened a second location in Casablanca , marking a new milestone in its national development strategy.
Attracted by record statistics and the 2030 deadline, Morocco is becoming a priority target for hotel multinationals. While this dynamic modernizes the sector, it raises major challenges regarding local economic returns.
Chinese group Haomei has chosen Tangier to establish its new aluminum production plant . This major investment aims to supply the automotive and construction sectors while strengthening its international expansion.
After establishing itself in Marrakech in 2025, Spanish operator Ona Hotels is preparing a new acquisition in Casablanca. This announcement confirms the continued appeal of European players in the Moroccan market, amid a restructuring of the international tourism sector.
Low-cost airline Ryanair is considering installing an engine maintenance center in Morocco. This major industrial project is part of a broader investment plan targeting the opening of two sites dedicated to fleet maintenance.
Morocco is moving beyond its role as a mere importer. The kingdom is accelerating its defense strategy by positioning itself as a future hub for military drone production in Africa, attracting global industry giants to its territory.
EasyJet inaugurated its new base at Marrakech airport on Wednesday. With three aircraft deployed and six new routes, the airline aims for 4 million seats in the first year to boost tourism to the Kingdom.
After a successful entry into Casablanca in 2025, the Danish furniture giant JYSK is accelerating its deployment. The brand plans to open 70 new stores, making the Kingdom its strategic pivot in North Africa.
The British fintech Revolut is preparing to establish itself in Morocco to democratize digital payments. Under the leadership of Yacine Faqir, the neobank is awaiting the approval of Bank Al-Maghrib to accelerate financial inclusion in a kingdom undergoing technological transformation.
In its race for critical minerals, China has invested more than $120 billion abroad since 2023. This massive offensive extends to Morocco, where a mega-project for a battery factory consolidates Beijing’s dominance.
Morocco is deploying a massive port and logistics strategy in the Strait of Gibraltar. Faced with aging Spanish infrastructure, the Tanger Med terminals and the future Nador hub are reshaping the economic and geopolitical balance of the region.
The Chinese group Geely is establishing itself in the Moroccan satellite communications market through its subsidiary Geespace. This strategic partnership with Soremar aims to deploy a constellation dedicated to the Internet of Things to support the transport, energy and agriculture sectors.