L’Oréal Morocco names Gilles Delaunay to lead operations as Laila Benjelloun Touimi becomes president
After doubling its revenue under Laila Benjelloun Touimi, L’Oréal Morocco is handing the reins to Gilles Delaunay. The change took effect on October 1. The former managing director becomes president of the subsidiary.
Gilles Delaunay is taking charge of the group’s operations in Morocco, HPC Magazine MEA reports in its October 3 edition. He succeeds a leader who had held the position since 2019 and under whose leadership the subsidiary also increased its market share.
To ensure a smooth succession, L’Oréal chose an executive who has known its businesses for twenty-seven years. Gilles Delaunay spent more than twenty years in the consumer products division, in France and internationally. Most recently, he was responsible for the group’s commercial transformation, with the task of structuring and rolling out new methods across its various markets.
In Morocco, he takes over a business that relies on several sales channels. The group’s products are sold in supermarkets, pharmacies and parapharmacies, hair salons and perfumeries. Its presence spans four divisions: consumer products, dermatological beauty, professional products and luxury.
From intern to president of L’Oréal Morocco
The handover also brings a new role for Laila Benjelloun Touimi, whose career at the company began in 2000. An ISCAE graduate, she joined the Moroccan subsidiary as an intern before taking on several marketing roles there.
She later continued her career in Paris, where she contributed to the development of L’Oréal Paris in Africa and the Middle East. Returning to Morocco in 2014 to lead consumer products, she took charge of the entire subsidiary five years later.
Her career has unfolded alongside that of a company long established in the country. On its official website, L’Oréal says its presence in Morocco dates back to 1943, under the name Union française pour le commerce et l’industrie. The subsidiary adopted its current name in 2000.
Now president, Laila Benjelloun Touimi will focus on the company’s institutional relations and Moroccan partners. She will also support the local activities of the L’Oréal Foundation, while Gilles Delaunay oversees operations.
