It is a visible transformation on the streets of the Kingdom. The old Mercedes 240 and the dilapidated "petit taxis" are giving way to modern vehicles. While the Ministry of the Interior is pleased with an 80% renewal rate, the transition to electric remains at a standstill.
Only 15 kilometers separate Spain from Morocco, but on the road, it’s a different world. A Spanish driver shared his astonishment at a very common practice on the roads of the Kingdom that has the knack of annoying tourists: the almost systematic use of high beam headlights.
This is a major industrial victory for the Kingdom. The next generation of the Citroën C4 will be assembled in Morocco, in the Stellantis plant in Kénitra . While the current model, produced in Madrid, will continue until 2029, its replacement will mark a complete stylistic break to directly challenge the king of the market: the Dacia Duster.
It was on Moroccan asphalt that Renault wrote a new page in its electric history. The French manufacturer has just set an impressive efficiency record with its "Filante Record 2025" prototype, covering more than 1,000 km without recharging on the tracks of the Kingdom, confirming the country’s potential as a cutting-edge automotive test ground.
The car rental sector in Morocco displays a contrasting face. While the vehicle fleet continues to grow, crossing the symbolic threshold of 200,000 vehicles, entrepreneurial dynamism has slowed down in 2025. Between market atomization and a decline in business creation, the profession is at a crossroads.
The pharaonic project of a fixed link between Morocco and Spain has just reached a decisive milestone. While the technical feasibility has now been validated by German experts, enthusiasm is giving way to anxiety on the northern shore. Andalusia fears becoming the big loser in the story, relegated to the rank of a simple transit corridor for a booming Moroccan economy.
The Moroccan automotive sector is emerging from an unprecedented turbulent zone to prepare for its transformation. After being hit hard by the slowdown in European demand and major technical issues in 2025, the national industry is betting on the year 2026 to bounce back thanks to an accelerated conversion to electric and hybrid vehicles.
This is a signal that does not deceive about the ambitions of Elon Musk in the Kingdom. A few months after the administrative creation of its subsidiary, the American manufacturer is moving to the operational phase by launching its first recruitment campaign in Casablanca.
The downfall of Ali B can now be measured in euros. Seized by the government, the luxury Bentley of the rapper convicted of rape was auctioned off on Wednesday evening for 67,031 euros, a derisory amount that seals the end of the splendor for the fallen artist.
The industrial future of the Oriental region may be at stake now. The Renault group is actively searching for land near Nador West Med to build an electric vehicle factory, a project that promises to definitively break the economic isolation of the region.
The state’s fuel bill has exploded suspiciously, triggering an immediate response from the control authorities. The General Inspectorate of Finance (IGF) is currently conducting targeted audits in several public institutions to uncover a vast system of waste and misappropriation of funds.
The Moroccan automotive sector is experiencing an exceptional year. For the first time in its history, the new vehicle market has crossed the symbolic threshold of 200,000 units sold even before the end of the fiscal year. According to figures from the Association of Vehicle Importers in Morocco (AIVAM), the overall volume reached 208,018 units at the end of November 2025, marking a spectacular increase of 35.27% compared to the same period last year.