The renowned hotel group Waldorf Astoria opens its doors inside the Mohammed VI Tower, between Rabat and Salé. This luxurious establishment offers breathtaking views from the country’s highest peak.
As Marrakech strains under the weight of tourism, Fès is establishing itself as the authentic alternative. Between centuries-old traditions, living craftsmanship and accessible prices, the spiritual capital of the kingdom attracts travelers in search of a deeper and more preserved Morocco.
Morocco has officially requested that UNESCO inscribe zellige on the list of intangible cultural heritage of humanity. This initiative aims to protect this traditional craft against recent appropriation attempts attributed to neighboring Algeria.
Nicknamed the "white dove," Tétouan stands out as an authentic alternative to overtourism. Accessible via a new direct flight from Brussels , this northern city seduces with its Mediterranean charm and luxurious calm.
The renowned international photojournalism competition has honored a series highlighting Moroccan female riders. Through the art of Tbourida, these women are establishing themselves in a historic equestrian tradition, driven by the evolution of civil rights in Morocco.
Morocco has officially filed a complaint with UNESCO to denounce an attempt by Algeria to culturally appropriate zellige. The kingdom condemns a maneuver threatening its historical heritage and demands urgent intervention by the organization.
Rabat, the Moroccan capital with a rich millennial heritage, is opening up more to international tourism thanks to new air links. Between Andalusian tradition and architectural modernity, the Atlantic city is establishing itself as a serene alternative to the classic imperial destinations.
Fès, the capital of Moroccan craftsmanship , stands out for the meticulous nature of its traditions and the resilience of its medieval medina. Between generous gastronomy and centuries-old know-how, the imperial city is asserting itself as an indispensable center of cultural and spiritual stability.
Yves Saint Laurent found in Marrakech a source of revolutionary chromatic inspiration that now permeates the heritage of the city . From the eponymous museum to the Jardin Majorelle, the fashion designer has tied his destiny to the ochre city.
An international team has sequenced the first high-quality reference genome of the argan tree, an iconic tree of Morocco. This scientific breakthrough will help improve the productivity and resilience of the species to climate change.
Nicknamed the "second city" of Morocco, Fez is emerging in 2026 as a must-visit destination. Between its 9,000 medieval alleys and its centuries-old craftsmanship, the former capital is regaining visibility compared to the much-courted Marrakech.
A leading magazine has just unveiled its selection of must-see destinations for the year 2026. This list highlights a shift towards destinations focused on culture, well-being, and the discovery of sites still preserved from mass tourism, and highlights the city of Rabat .