Royal Air Maroc Launches "Morocco Smiles to You" Campaign to Showcase Nation’s Diversity

The message is clear: Morocco is a modern and young country, proudly celebrating its traditions. These visuals also illustrate the expansion of the company’s direct air connections to Moroccan destinations such as Marrakech, Agadir, Ouarzazate, and many others.

But "Morocco Smiles to You" is not just an advertising campaign for Royal Air Maroc. It is an opportunity to restore and strengthen ties with travelers around the world. By capitalizing on the positive image of the country, reinforced by the performance of the Atlas Lions at the World Cup, the company intends to promote an open and welcoming Morocco.

Royal Air Maroc is not content to play a key role in the air transport sector, it also positions itself as a major player in national tourism. This campaign is part of the partnership concluded in 2022 with the Moroccan National Tourist Office (ONMT), aimed at strengthening promotional and commercial synergies between the two institutions to reach new markets.

In its communication strategy, RAM has opted for a 360° approach, emphasizing dynamic and large-format displays, as well as video and digital screens in city centers, public transport, shopping malls and on social networks. The campaign, which began in France, the leading market for Moroccan tourism, is now extending to 16 other countries, and is also making an appearance at various trade shows, such as the Arabian Travel Market in Dubai.