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  • Morocco to Impose Tax on Tech Giants Google, Facebook, and GAFA Companies
    12 May 2019, by Said

    The internet giants will also have to pay up in Morocco, where a tax on profits made in the kingdom by the GAFA (Google, Facebook, Apple and Amazon) is planned to be applied.
    The announcement was made by government spokesman Mustapha El Khalfi, according to whom "the digital giants are reaping huge profits from the Moroccan market through advertising but without paying taxes, which undermines fair competition between national companies and the GAFA."
    For his part, the Ministry of (…)

  • Casablanca Leases Streetlight Ad Spaces at Controversial Low Rates
    10 October 2019, by Kamal

    The Casablanca City Council has plunged the city into total anarchy. It has sold off its advertising spaces at derisory prices, to the benefit of an awarded company that has benefited from the transaction without going through a tender process.
    The critical financial situation of the city would have forced the authorities to look for new sources of revenue to replenish the coffers. The advertising space market was among the solutions adopted by the City Council, reports Akhbarona.
    It (…)

  • Morocco Cracks Down on Illegal Billboards to Combat Visual Pollution
    12 October 2019, by Ginette

    In order to put an end to the disorder reigning in the advertising poster sector, the Minister of the Interior, Abdelouafi Laftit, ordered the removal of all advertising billboards that do not comply with the regulations in force.
    This decision by the Minister follows the anger of King Mohammed VI against the authorities of the city of Casablanca, accused of having condoned the visual pollution caused by the anarchic proliferation of advertising displays.
    Also potentially representing a (…)

  • Royal Air Maroc Launches "Morocco Smiles to You" Campaign to Showcase Nation’s Diversity
    21 June 2023, by Said

    "Morocco Smiles to You" is the new promotional campaign of the airline Royal Air Maroc. A series of visuals thus reveal Morocco in all its splendor: a natural, cultural and human mosaic.
    The message is clear: Morocco is a modern and young country, proudly celebrating its traditions. These visuals also illustrate the expansion of the company’s direct air connections to Moroccan destinations such as Marrakech, Agadir, Ouarzazate, and many others.
    But "Morocco Smiles to You" is not just an (…)

  • Twitter Expands Ad Revenue Sharing to Middle East and North Africa
    24 July 2023, by Sylvanus

    Twitter has decided to share its advertising revenue with its content creators in Morocco, Jordan, Israel, the United Arab Emirates, in order to make the social network more attractive at a time when it is strongly competing with Threads.
    Twitter will begin to pass on a share of the advertising revenue generated by ads under tweets from Twitter Blue’s most popular users in Morocco, the United Arab Emirates, Saudi Arabia. "We are expanding our creator monetization offering to include (…)

  • Moroccan Ad Spending Plummets 36% During Ramadan, All Media Affected
    5 May 2020, by Bladi.net

    Advertising investments in Morocco have experienced a drastic drop during the month of Ramadan, unlike previous years when they reached their peak during this fasting period.
    According to Imperium, advertising investments in Morocco during the first 7 days of the month of Ramadan amount, in gross, to less than 166.5 million dirhams, i.e. -36% compared to the previous year. All media are impacted by this crisis. One of the most affected media is radio with -50% compared to the same period (…)

  • Morocco Beckons: Brussels Airport Launches Campaign to Boost Tourism
    9 September 2020, by Bladi.net

    Brussels International Airport has just launched a campaign to promote travel to Morocco.
    A video spot in French and Dutch. The promoters rely on Belgian-Moroccans who reminisce about the best memories of their previous trips to the Kingdom and the warm and friendly moments they spend every year with their families.
    "Morocco may seem far away, but it is close in our minds." This is the slogan that these Moroccans from the diaspora launch in the spot, extolling the charms of Morocco, its (…)

  • COVID-19 Pandemic Reshapes Advertising Landscape in Africa
    28 April 2020, by Ginette

    The advertising and communication announcement sector is severely affected by the effects of the health crisis. Advertisers had to change their strategies not to sink definitively, especially since succeeding in the sector and managing to maintain a presence there requires ingenuity and innovation.
    The 2020 quarterly report on advertising investments for professionals in Africa has been published by Big & Smart Data. The sector has not escaped the covid-19 crisis. We can read in the (…)

  • Marrakech Showcased in American Travel Show "The Adventure: Life Changing Travel"
    24 April 2021, by Jérôme

    "The Adventure: Life Changing Travel" was filmed last March with the help of the Moroccan National Tourist Office (ONMT) and the Marrakech Regional Tourism Council (CRT), featuring personalities on life-changing hikes around the world. For the episode filmed in Marrakech, over the course of a week, the two show hosts Curt Anderson and influencer Shayna Taylor, as well as Emmy award-winning producer Jim Johnston, along with the film crews, explored the hinterland of the region and discovered (…)