Twitter Expands Ad Revenue Sharing to Middle East and North Africa

Twitter will begin to pass on a share of the advertising revenue generated by ads under tweets from Twitter Blue’s most popular users in Morocco, the United Arab Emirates, Saudi Arabia. "We are expanding our creator monetization offering to include revenue sharing for creators. This means creators can earn a share of the advertising revenue from replies to their Tweets. This is part of our efforts to help people earn a living directly on Twitter," the social network says on its blog.

Qatar, Oman, Kuwait, Bahrain, Jordan, Israel, the United Kingdom, the United States, Sri Lanka, Singapore, India, Bangladesh, the Philippines and dozens of other countries are also on the list. Only certified accounts that have generated at least 15 million impressions (the number of times a tweet has been viewed) on their tweets over the past three months are eligible for this program. "You will soon also be paid for ads appearing when others view your profile page, roughly doubling the payments," Elon Musk, owner and chief technology officer of Twitter, said.

The launch of Twitter’s advertising revenue sharing program aims to make Twitter Blue subscription more attractive "to the general public while encouraging the most popular accounts to tweet massively to optimize their revenue". It also comes at a time when Threads, Meta’s new social network linked to Instagram, which has gained more than 100 million users in five days, is crushing the competition.

The blue bird social network is in difficulty. "We are still in a negative cash flow situation, due to a drop of around 50% in advertising revenue and the heavy debt burden," Elon Musk recently said. And he added: "We need to achieve positive cash flow before we have the luxury of doing anything else."