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Moroccan TV Viewership Soars During Lockdown, News and COVID-19 Programs Dominate
Saturday 4 April 2020, by
During the lockdown, Moroccans remain glued to the television and most often follow television series, the news, the weather or programs related to the news of the coronavirus.
In a press release, Marocmétrie revealed the key audience figures. Individuals aged 5 and over follow the national channels, from Monday to Sunday, for an average of 5 hours and 59 minutes per day.
The 2M channel is at the top of the ranking in terms of cumulative audience shares, with 66.3%, followed by the Al Aoula channel, with 56.7%, and Al Maghribia in third place with 28.4%. As for the SNRT channels, namely Al Aoula Internationale, Arryadia, Tamazight, Assadissa, they recorded a total of 27.5% of cumulative audience shares.
As for the most watched programs, the series "Fadila Wa Banatoha" broadcast on 2M, is popular with a record of 10.76 million viewers, or 65% of the audience share, followed by the Turkish series "Forsa Taniya" with 9.5 million viewers, or 63.2% of the audience share.
In addition, the Arabic news program ranks third with 6.67 million viewers for 37.2% of the audience share. On the other hand, on the second channel, 6.35 million viewers followed "Sanaat Bladi, al jil al jadid" (the craftsmanship of my country: the new generation) as well as the special program "Questions on coronavirus" on the pandemic, which exceeded the threshold of 6 million viewers.
As for the Al Aoula channel, "Lalla Laarossa" tops the ranking of the top 5 most watched programs with 7.61 million viewers, or 54.2% of the audience share. The weather forecast comes in second place with 7.24 million viewers, or 42.4% of the audience share, followed by the Arabic news program with 7.07 million viewers (40.7%) of the audience share.