
Moroccan Ad Spending Plummets 36% During Ramadan, All Media Affected
Advertising investments in Morocco have experienced a drastic drop during the month of Ramadan, unlike previous years when they reached their peak during this fasting period.

Advertising investments in Morocco have experienced a drastic drop during the month of Ramadan, unlike previous years when they reached their peak during this fasting period.

The Minister of Industry, Trade and Green and Digital Economy announced last Saturday that 34 investment projects carried by SMEs have been approved by the public-private selection committee. This was the result of a call for projects, called "Imtiaz-Technologies covid-19", launched by the Maroc PME Agency.

The Minister of Energy, Mines and Environment, Aziz Rabbah, exchanged with the British Minister of Investment, Gerry Grimstone. The session is part of the strengthening of the partnership in the fields of energy, mines and the environment between the two countries.

Several Chinese companies are planning major investments in Morocco.

The advertising and communication announcement sector is severely affected by the effects of the health crisis. Advertisers had to change their strategies not to sink definitively, especially since succeeding in the sector and managing to maintain a presence there requires ingenuity and innovation.

The real estate credit sector is bearing the brunt of the current crisis, to the delight of solvent customers who find themselves advantaged by the drop in benchmark rates never before recorded.

The Director of the Treasury and External Finance stated that "Morocco is the only country on the African continent to have investment grade bonds on the international financial market."

Tourism revenues, remittances from Moroccans living abroad (MRE) and Foreign Direct Investment (FDI) could experience a sharp decline this year. This is indicated by a study by CDG capital management on the impact of Covid-19 on the Moroccan economy.

Morocco can count on its good management of the pandemic to preserve its achievements with the rating agencies. Despite the health crisis and its negative effects on the national economy, the kingdom has managed to maintain its rating with Standard & Poor’s.

The flow of foreign direct investment in Morocco has fallen by 19.5%, or nearly 2.22 billion dirhams (MMDH) at the end of February 2020, compared to 2.75 MMDH a year earlier.

A call for tenders was launched on Monday, March 16 for the construction of lines 5 and 6 of high-level service buses (BHNS) by the transport company Casa-Transport.

"Gateway to the African continent", the Dakhla-Oued Eddahab region is one of the most preferred destinations in the Kingdom for investors.