Food

Articles

• Moroccan Consumers Overwhelmingly Prefer Local Food and Beverages, Study Finds
  3 September 2022, by Ginette

  The Sunergia Group has just carried out a new study on the quality of Moroccan products. It emerges that 79% of the people surveyed find that local food and beverages have much better quality, while 12% prefer the quality of foreign products.
  According to the study results, 18% of Moroccans aged 25 to 34 and living in urban areas appreciate the quality of foreign products, especially the efforts made by these brands in advertising and promotional actions on the internet and elsewhere in (…)

• McDonald’s Morocco Faces Protest as Delivery Drivers Suspended
  12 January 2024, by Said

  A union plans to demonstrate in front of all Moroccan McDonald’s. This decision follows the suspension of about twenty employees of a transport company under contract with the fast food chain.
  According to the union, at least 20 employees of the company "Maro Trans" have been suspended by this company responsible for transporting the meat consumed in Moroccan McDonald’s.
  The company, which works with McDonald’s, imports this meat from Brazil. The president of the union criticized the (…)

• Drought-Resistant Carob Trees Replace Vineyards in Southern France
  6 April, by Sylvanus

  An association of Occitan producers is counting on the cultivation of a tree well established in Morocco to replace the vine on the coast, which is a victim of drought.
  An association of Occitan producers is starting to grow the carob tree in the Aude. Benoît Valéry, an organic winegrower and president of the association "Caroubes Occitans", is one of the first to embark on this culture already well established in Morocco, reports franceinfo. From early 2025, his vines have given way to (…)

• Drought Slashes Morocco’s Olive Harvest, Driving Up Olive Oil Prices
  8 December 2024, by Said

  Morocco is facing an unprecedented olive oil crisis. The olive harvest expected for this year is experiencing a dizzying drop, a direct consequence of the years of drought that have plagued the country. And this will of course be reflected in the final price.
  According to the Minister of Agriculture, Ahmed El Bouari, in a recent statement, the harvest is expected to reach only 950,000 tons, a decrease of 11% compared to last year and 40% compared to a normal year. The olive trees, (…)

• Spanish Sheep Exporters Turn to Algeria After Morocco’s Eid Sacrifice Ban
  5 April, by Sylvanus

  King Mohammed VI’s call not to sacrifice sheep during Eid al-Adha has put Spanish breeders and exporters in difficulty. They are counting on selling their sheep in Algeria.
  Algeria, the alternative for Spanish exporters? In late February, King Mohammed VI had, in a message, invited Moroccans not to celebrate Eid al-Adha this year, due to the effects of the drought on the national herd. A royal call widely acclaimed on social media and welcomed by many Moroccans. Moroccan breeders, on the (…)

• Moroccan Retail Giant Marjane Expands ’City’ Supermarket Chain Across Casablanca
  28 October 2024, by Sylvanus

  Marjane Holding is revolutionizing the retail sector. The Moroccan group is accelerating the openings of its "Marjane City" stores.
  Marjane Holding will inaugurate its third Marjane City on Tan Tan Avenue, in the Bourgogne district of Casablanca, reports Challenge. Previously, two others had been opened in the Gauthier and Californie districts. The leader of large-scale distribution in Morocco is also expected to open six new outlets - one on Boulevard Massira and another on Boulevard (…)

• Coffee Prices Surge 25% in Morocco, Sparking Industry Outrage
  11 April, by Sylvanus

  Since April 1st, the price of coffee has risen sharply, sparking outrage from the National Federation of Café and Restaurant Owners in Morocco.
  The price of a kilo of coffee has gone from 120 dirhams to 150 dirhams, the one sold at 160 dirhams has gone up to 200 dirhams, and the most expensive, initially sold at 200 dirhams, now costs 250 dirhams, an abrupt increase of 25%. "The companies have met and agreed on a 25% increase on their products," denounces Ahmed Boufekrane, national (…)

• Morocco’s Food Exports Surge to Record $8 Billion Despite Drought
  12 January 2023, by Sylvanus

  Exports of agricultural and maritime food products experienced a boom in 2022, exceeding 80 billion dirhams (MMDH). A record.
  Despite a difficult international and climatic situation marked by unprecedented levels of drought, agricultural and maritime food products have exploded, increasing by about 20% compared to 2021. Berry exports have increased by 20%, with a volume of 131,900 tons, those of fresh fruits and vegetables have increased by 10%, with a volume of 2.3 million tons, we are (…)

• El Jadida Bans Mobile Cafes, Sparking Debate on Urban Street Vendors
  2 July 2024, by Prince

  The authorities of El Jadida have decided to ban the activity of mobile cafes in certain specific areas of the city.
  The president of the municipal council of El Jadida took this measure after being seized by a complaint from the owners of cafes and restaurants in the province who believe they are suffering from unfair competition from mobile cafes, pointing out that the latter do not pay taxes and practice reduced prices.
  This ban measure concerns all activities related to the sale of (…)

• Controversial Café in Moroccan Roundabout Sparks Public Outrage Despite Official Approval
  29 June 2024, by Sylvanus

  Despite the clarifications of the urban agency of Khémisset, the controversy is escalating around the construction of a two-story café in the middle of a roundabout in the commune of Sidi Allal Bahraoui.
  On Facebook, the Urban Agency of Khémisset has sought to "clarify the circumstances of the case and defend the legitimacy of the project". It thus affirmed that the project is "authorized" and that the owner of the café has a specific property certificate for the roundabout, registered in (…)