
Turkish Coffee Chain Boost to Open 8 New Outlets in Morocco, Challenging Starbucks
The Turkish chain Boost Coffee intends to make a place for itself on the Moroccan market and announces an expansion in the coming months.

The Turkish chain Boost Coffee intends to make a place for itself on the Moroccan market and announces an expansion in the coming months.

The Renault Group has announced the creation of "Renault Digital Maroc", a new entity dedicated to the development and maintenance of digital solutions.

Tim Hortons, a Canadian chain of restaurants specializing in coffee sales with donuts, has announced the opening of a subsidiary in Casablanca, its second in Africa after the one in South Africa.

The food delivery app "Haat" ("bring" in Arabic), which until now has operated exclusively in the Arab and predominantly rural sector in Israel, plans to offer its services abroad, including in Morocco.

The German maritime transport specialist Hapag-Lloyd is establishing itself in Morocco where it was already present through its stake in Tanger Alliance. It now has three offices, one in Casablanca as the headquarters, and two satellite offices in Tangier and Agadir.

The banking and financial establishments of Moroccan groups abroad have contributed to the profits of their parent companies, allowing them to partially offset the decline in activity recorded in Morocco.

The Ikea brand will open its second large store in Tetouan, within the Tanger Med Zones commercial area, by June 2022, for an investment of 400 million DH.

The object of all desires, the Bombardier Morocco site has fallen into the hands of the American industrial group Spirit Aerosystems, which wants to make it a great opportunity to develop its network in Morocco.

The distribution and integration subsidiary of communication and network equipment and accessories Euro Techno Com has just set up in Casablanca. Named ETC Morocco Networks, it intends to bring the latest generation of equipment to the Moroccan market.

The Nexans Group has just inaugurated a new factory in Nouaceur for its Telecom Systems Business Unit. This new unit will produce fiber optic cable connectivity accessories for FTTH, 5G, Data Center and LAN applications.

The current movement that industrial value chains are adhering to could be beneficial for Morocco. In an interview with the MAP agency, Amine Laghidi, president of the Moroccan Association of Exporters (Asmex) center, addresses the challenges of this relocation and the interest of co-industrialization between different economies and the Kingdom.

Morocco wants to make the Sahara a strategic link to sub-Saharan Africa. This is in line with the vision of King Mohammed VI who, on November 7, 2020, on the occasion of the 45th anniversary of the Green March, reaffirmed his objectives of economic development "of the great Moroccan South".