16 August 2026
Morocco has a near-global monopoly on argan oil, but still captures too little of its value. According to the World Bank, 93% of Moroccan exports leave in bulk before being (…)
6 March 2026
An international team has sequenced the first high-quality reference genome of the argan tree, an iconic tree of Morocco. This scientific breakthrough will help improve the (…)
13 February 2026
Former finalist of the Moroccan edition of the "Best Pastry Chef", Fouzia has traded fashion design for the kitchen. In Wavre, she is making her mark with an establishment that (…)
25 November 2025
Recent archaeological research has just revolutionized the understanding of human history in the Essaouira region. Experts announced on Sunday that the exploitation of the (…)
28 July 2025
The era when the argan tree brought glory to Morocco, made many young Moroccan women dream, and supported many families is over.
27 May 2025
Considered as "Morocco’s liquid gold," argan oil is a highly sought-after ingredient in the beauty industry. Its consumption also brings many health benefits.
22 April 2025
A unique agricultural experiment is underway in Baixas, in the Pyrénées-Orientales: the first argan trees of Roussillon have been planted there. This initiative is led by a (…)
6 April 2025
There is a Moroccan oil that the Princess of Wales, Kate Middleton, cannot do without to prepare her skin every day.
16 March 2025
Due to the drought that has been affecting the Catalan lands for just over a year, a collective of winegrowers from Baixas has turned to the cultivation of the argan tree, a (…)
20 January 2025
In the United Kingdom, a famous model and television personality, who spent £1 million on 400 cosmetic surgeries, discovers the benefits of Moroccan argan oil and definitively (…)