Morocco became the leading African avocado exporter in 2025 with 141 000 tonnes, recording a 90% increase. The Kingdom overtook Kenya, which was hit by logistical crises, thanks to its strategic proximity to Europe.
A group of Spanish, French, Italian and Portuguese producers has formed a united front against Moroccan tomato imports . They denounce unfair competition linked to social and environmental standards, threatening European agricultural sovereignty.
The Moroccan olive canning industry is returning to growth, driven by a harvest of two million tonnes. This abundance brings an end to two years of crisis marked by scarce resources and soaring costs.
Thanks to particularly heavy winter rainfall, Morocco’s cereal production could double this season. Industry professionals expect the harvest to reach 9 million tonnes, marking a spectacular break from the poor yields recorded the previous year.
Morocco is officially Africa’s leading avocado exporter , according to the FAO. In 2025, volumes doubled to reach 141 000 tonnes, with the Kingdom benefiting from its proximity to Europe and Kenya’s logistical difficulties linked to the Red Sea crisis.
With record revenues of $1.7 billion, Morocco has risen to the third rank of tomato exporters worldwide , now surpassing Spain and France in an ultra-competitive market dominated by Mexico.
European health authorities have issued two emergency notifications this week regarding fruits and vegetables imported from Morocco . The detection of pesticides and viruses in these shipments has led to an immediate strengthening of border controls in the European Union.
The Spanish Federation of Fruit and Vegetable Producers (Fepex) used the Fruit Logistica trade show in Berlin to launch an offensive against agricultural imports from Morocco. The organization highlighted a one-to-ten labor cost gap and the use of plant protection substances banned in the EU.
With cumulative rainfall 54 % above the average of the past thirty years, Morocco is emerging abruptly from seven years of drought. While dams are filling at an unprecedented rate, the North is suffering from severe flooding requiring army intervention.
The Moroccan olive oil campaign , boosted by exceptional yields, is experiencing an unprecedented delay due to rains and a labor shortage. This gap now threatens the biological rest of the trees before the flowering cycle in April.
Morocco has seen its watermelon exports rebound in 2025 , generating $190 million in revenue, an increase of 54%. This recovery marks the return of the Kingdom among the world’s leading exporters after two years of crisis.
The Moroccan government has recently decided to more strictly regulate the importation of foreign dates , a measure intended to protect local producers but which is causing great concern in Tunisia.