TUI Shifts Operations to Morocco Amid COVID-19 Recovery, Bypassing France

Faced with the effects of Covid-19 on its activities, the German giant has opted for a recapitalization, which has been effective since January 4. This, through the authorization of Germany’s project to contribute 1.25 billion euros to it as part of a vast set of aid measures, reports Challenge.ma. After several months of reflection, the world’s number one tourism company has finally relocated TUI France to Morocco. For months, its Moroccan subsidiary has taken over some of the activities previously carried out from France. The kingdom is TUI’s definitive choice.

The French subsidiary of the group has undergone a massive social plan, leading to the elimination of two-thirds of the jobs in the country. As for TUI’s Moroccan branch, it has established itself as a service platform on behalf of the group’s Western Europe division. The German tour operator has already outsourced part of its activities in Belgium to the kingdom. In Morocco, several subsidiaries, including the Société d’investissement aérien (SIA), manage the activities of the French and Belgian entities of the group through its call center in Casablanca. This outsourcing should represent "a saving of 1.5 million euros per year for TUI France," says a source close to the case.

At the same time, the world’s number one tourism company based in Hanover has decided to recapitalize its hotels in Morocco. The Société d’investissement hôtelier Almoravides is the first establishment concerned by this operation. It has just been recapitalized at around 55 million DH. The giant is studying other recapitalizations.