Russian tourists are increasingly looking towards Morocco

Statistics from the Border Guard of the Federal Security Service (FSB) show that 27,700 Russian nationals visited Morocco last year. This volume marks a notable increase of 39.6% compared to the previous year, reflecting a renewed interest in North Africa in a geopolitical context where tourist flows are being reorganized.

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In the mapping of destinations, the Kingdom is now in the third leading group, alongside countries like Israel, Tunisia, or Ethiopia. This performance allows Morocco to outperform several traditional competitors in the Middle East and Latin America, holding its own where other historical markets are experiencing a significant decline.

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While Turkey maintains its hegemonic position with more than 4.6 million trips, followed by the United Arab Emirates and Egypt, Morocco stands out for its growth dynamic. Although outpaced by the spectacular explosion of destinations like Vietnam or Tunisia - which show increases of over 400% - the Kingdom is consolidating its place among the most performing markets.

This breakthrough validates the strategy of diversifying the source markets carried out by national tourism operators. By maintaining its position in the global top 30 of Russian preferences, Morocco demonstrates its ability to capture a clientele in search of new experiences, beyond the classic Mediterranean circuits.