Renault Launches Digital Innovation Hub in Morocco to Boost Tech Solutions

It was in Marrakech, on the sidelines of Gitex Africa, that the memorandum of understanding was signed, formalizing this initiative between the French automaker and the Moroccan ministries of Investment and Digital Transition.

"Renault Digital Maroc" will be responsible for designing and maintaining digital products, targeting all sectors of the group and its international customers. In close collaboration with the company’s suppliers, this new branch will handle all aspects of the process, from design to manufacturing, including marketing and after-sales service.

"The new Moroccan subsidiary aims to innovate and deliver digital value, with expert and multidisciplinary teams who will participate in the strategic development to sustainably transform the automotive industry and the mobility of tomorrow," it is stated in a press release.