Peugeot Expands Presence in Morocco with New Showrooms and Digital Store
Peugeot sees itself as the leader in the sector with its 208. The PSA automotive group, in addition to its factory in Kénitra, announces the upcoming opening of a new concept store in Rabat, for a new highly digital experience.
In Casablanca, three new "superb" showrooms are set to open soon, says Yves Peyrot des Gachons, director of the Maghreb region of PSA, in an interview with the French specialist site L’Argus.
He added that "major investments are being made today in upgrading the sites". The Peugeot brand is not the only one to benefit from special attention. For the Opel brand, a strong increase in the number of showrooms, "about twenty throughout the Kingdom", is announced, explains Yves Peyrot des Gachons.
For him, the establishment of the PSA group in Morocco is a huge opportunity for the automotive manufacturer. He talks about an "extremely favorable ground when you want to establish yourself as close as possible to the markets", specifies the same source.
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