Morocco: a record summer?

“Coastal cities, as well as Marrakech, Fès and others, are expected to record a significant number of bookings in hotels and guesthouses, which calls for strengthening accommodation capacity and improving the quality of services,” professionals told Hespress, noting that “the sector is tending to regain its momentum after the challenges encountered in recent years, particularly as a result of the repercussions of the Covid-19 pandemic and global economic fluctuations.”

According to the president of the National Tourism Confederation, “the situation is normal this summer, and we expect the same pace in cities that experience continuous activity throughout the year, such as Marrakech, Agadir and Rabat.” The official hopes that “these destinations will maintain the same level of accommodation capacity, although establishing an accurate picture requires booking data.” “The general trend confirms this every year, namely remarkable activity during the summer,” he added.

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According to the president of the National Tourism Confederation, “the cities located in the north of the Kingdom could experience increased interest during the summer period, given that this period represents the peak of the tourist season for them, unlike other regions of the national territory where tourism activity does not weaken during the year.”

For his part, the president of the Regional Association of the Hotel Industry of the Souss-Massa region stated that “the pace of bookings is following that of last year,” noting “the existence of remarkable bookings during this period.” “However, it is difficult at present to make a definitive judgment on the volume of expected demand, especially since many tourists, particularly Moroccans, postpone their decision regarding their tourist destination until the last minute, making it impossible to assess the season accurately at this stage.”

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“The situation will be clearer at the end of June, making it possible to determine the contours of activity during July,” he said, emphasizing that “digitalization has greatly facilitated the booking process. It is no longer necessary to book months in advance as before; it is now possible to do so only a few weeks in advance. This has somewhat changed the way of interacting with tourists, although the general trend points to a promising summer,” he added, assuring that “Agadir remains a popular destination thanks to a large number of hotels that have benefited from extensive rehabilitation and modernization work…”