Morocco’s Tourism Boom: Q1 2025 Revenues Surge to $2.5 Billion, Up 2.4%

According to the American specialized site Travel & Tour the World (TTW), these record figures place tourism at the top of the kingdom’s revenue sources, ahead of automotive, chemicals, agri-food, information technology, and hydrocarbons. The travel balance improved by 1.5% year-on-year, with a surplus of more than 17.62 billion dirhams. As for travel expenses, they reached 7 billion dirhams during the period, representing an increase of 4.8% compared to the previous year. Data that reveals an increase in visitors’ purchasing power, notes the same source.

By the end of March 2025, some 4 million tourists visited Morocco, a significant increase of 22% compared to the same period in 2024. An increase which, according to Travel & Tour the World (TTW), is explained by the massive return of Moroccans from the diaspora, the opening of new destinations, and the improvement of air accessibility (new routes, increased frequencies, growth of low-cost airlines). Similarly, the improvement of tourist infrastructure, particularly airports and hotels, as well as digital marketing campaigns and cultural events, have strengthened the kingdom’s attractiveness.

In addition, transfers from Moroccans residing abroad (MRE) stood at 26.22 billion dirhams at the end of March 2025, recording a slight decrease compared to the same period last year when they reached 27.96 billion. This boom in Moroccan tourism testifies to the total recovery of the sector after the Covid-19 crisis and will have positive effects on local employment, hospitality, catering, transport, and guiding services. It will also impact sectors such as real estate and retail trade.

To maintain tourism growth, the government and industry players are focusing on sustainability. This involves strengthening measures to protect the environment and enhance natural and cultural heritage. With its tourism potential (heritage, beaches, mountains, culture), Morocco is establishing itself as an essential destination on a global scale.