Morocco’s Islamic Radio Station Tops National Ratings, Outperforming Secular Competitors

During this period, 14.951 million Moroccans aged 11 and over listened to the radio every day, all stations combined, i.e. a national audience rate of 52.93%, the report states, specifying that Moroccan listeners listen to radio programs for an average of 2 hours and 53 minutes per day.

In detail, Radio Mohammed VI of the Holy Quran confirms its supremacy with 14.92% of the audience share. A rate up 1.8 points compared to the previous quarter. It thus maintains the gap with Med radio, still second with 12.94% of cumulative audience (+0.44 points). Hit Radio completes the podium with a rate of 9.51%.

In Morocco, the audience is made up of young people aged 11 and over, and the best coverage rates for this population were recorded in Rabat (63.56%), Marrakech (61.21%) and Agadir (56.42%). Casablanca (56.09%) ranks fourth. In Oujda, the 11+ coverage rate has increased from 47.99% to 54.04% in one year, the report notes.