Morocco’s Call Center Crisis: French Law Threatens 10,000 Jobs

Before its entry into force, this French law is already negatively impacting the call center sector (nearly 800) in Morocco, which employs around 100,000 people. The French market represents 80% of the activity of these call centers. These jobs are now threatened. "There are figures that have circulated, talking about 10%, 15%. So in broad terms, it’s about 10,000 jobs that could disappear, that are at risk," says Youssef El Aoufir, CEO of Intelsia.

Some call centers have already ceased their activities, sometimes without warning. In early May, a call center abruptly closed down. Its manager, a Frenchman, "no longer gives any news and the employees remain at the door," reports franceinfo. "We were taken in, ultimately, by people we had been working with for 15 years, in whom we had confidence," laments Cheikh Diao, a former call center employee. In total, 60 individuals find themselves without a job overnight.

Moroccan unions fear the multiplicity of similar cases in the coming months. The future French law on telephone canvassing is thus undermining a sector "already weakened by the explosion of artificial intelligence and economic difficulties."