French Telemarketing Law Threatens 90,000 Jobs in Morocco’s Call Center Industry

Call centers in Morocco will no longer be able to carry out part of their activity due to this French law which prohibits telephone canvassing "directly or through a third party acting on its behalf", without consent in a "free, specific, informed, unambiguous and revocable" manner. According to this text, which will come into force in August 2026, the professional can no longer contact a consumer who has refused to be canvassed for sixty calendar days. Any offender to this rule is liable to a fine of 75,000 euros, if it is a natural person, and 375,000 euros in the case of a legal person.

"As for Intelcia, this new provision impacts us slightly, just at the margin. And in my opinion, it is a way to make certain outsourcers who are still in hard-hitting telesales more responsible. Today, the challenge of this system is to lead certain operators to respect certain rules: abandon calls on Sundays, no longer call back customers who have clearly expressed their refusal... In short, it should be noted that this new system impacts small call centers more than large ones," explained the CEO of Intelcia to Challenge.

Moroccan call centers, 80% of whose activities are oriented towards France, will be severely affected by this measure. The sector employs more than 90,000 people in Morocco and generates a turnover of 18 billion dirhams (1.7 billion euros). With the upcoming entry into force of this text in France, added to the automation of certain tasks thanks to artificial intelligence (AI), thousands of jobs are threatened in Morocco. "40% of the work in the BPO/ITES [IT services outsourcing] sector in Africa is likely to be automated," according to a report published in 2025 by Caribou Digital and Genesis Analytics, in partnership with the Mastercard Foundation.

"It must be said that since the Emergence plan of 2007, the offshore sector in Morocco has been on a dynamic growth path. Indeed, several actions at the time, in particular the incentive actions that allowed large international groups to come and operate in Morocco, especially in the IT field, have favored the development of the activity. To date, we are talking about more than 100,000 professionals," details a source. For his part, Youssef Chraibi, the president of Outsourcia, reassures: "We are in a sector that is developing 90% in exports in terms of revenue. We thus benefit from the global growth of outsourcing, which is around 8% per year. Neither AI nor regulatory changes have weakened this momentum, even in times of crisis in Europe."