French Telemarketing Ban Threatens 100,000 Jobs in Moroccan Call Centers

This new law risks negatively impacting the call center sector (nearly 800) in Morocco, which employs about 100,000 people. "We are concerned first and foremost because we are simply engaged in cold prospecting. We call customers to offer them to change their electricity and gas supply contract. We are an energy comparison service," describes to RFI the production manager of a company encountered in Morocco, whose calls are mainly directed towards France.

She is worried about the new French law, which, according to her, could lead to the disappearance of 160 jobs in her company. "This will have a real impact on production and all new hires. If the law is applied, we could really lose out," she continues. Ayoub Saoud, secretary of the Call Center Federation of the UMT union, expresses the same concerns. "These call centers that are not diversified or that only have this scope of activity will be forced to close. And then, layoffs will occur," he assures.

There are, however, solutions. These can be summarized in several points: creating giant databases and obtaining from customers the right to be called back through a simple click on the internet. The French law will come into effect in August 2026.