McDonald’s Expands Presence Along Moroccan Highways with 51st Restaurant

This restaurant is the 51st that McDonald’s Morocco has opened in the kingdom after the one in Dar Bouazza-Casablanca. "This opening is part of McDonald’s Morocco’s strategy and its desire to accompany the development of national infrastructure," said Driss El Alami, vice-president and managing director of McDonald’s Morocco. According to him, his company has opened 3 new restaurants in 2019 in the LGV stations of Casablanca, Rabat and Tangier.

"For a few years now, we have been deploying a strategy concerning the entire marketing mix, both to expand our distribution network of the Pass Jawaz, diversify the means of payment, strengthen maintenance and assistance, and also set up a catering and entertainment offer for children through renowned franchises such as McDonald’s," he said.

Thanks to the successful partnership between the Moroccan Motorways (ADM) and McDonald’s, customer-users, said Driss El Alami, will find a diverse and quality offer at affordable prices. "Highways are no longer just infrastructure, but also a space for entertainment, relaxation and leisure so that the journey is as safe and pleasant as possible on our network," said the vice-president and managing director of McDonald’s Morocco.