Starting this May, Morocco is deploying a mystery visit system to evaluate the service quality of 2,500 tourist establishments. A major reform aimed at bringing the kingdom up to international standards by 2030.
Attracted by record statistics and the 2030 deadline, Morocco is becoming a priority target for hotel multinationals. While this dynamic modernizes the sector, it raises major challenges regarding local economic returns.
A Marrakech establishment ranks among the best new hotels in the world for 2026. This Moroccan address joins a selective international ranking rewarding the most exceptional accommodations on the planet.
The Hilton hotel group has announced its intention to expand its portfolio to 25 establishments in Morocco in the coming years. This ambitious plan includes fifteen new openings across the kingdom, thereby strengthening its strategic presence.
After establishing itself in Marrakech in 2025, Spanish operator Ona Hotels is preparing a new acquisition in Casablanca. This announcement confirms the continued appeal of European players in the Moroccan market, amid a restructuring of the international tourism sector.
A consortium of investors has announced an ambitious 200 million euro plan to develop the Mogador resort in Essaouira. This ambitious project includes the construction of several hundred rooms over a five-year period.
To meet labor needs while avoiding permanent settlement, Paris is rolling out a circular migration scheme . This project aims to structure the arrival of Moroccan agricultural workers and ensure their return after their assignment.
The hotel management company Aleph Hospitality is accelerating its development with the opening of a regional office in Casablanca. The group aims to operate 100 establishments by 2029, driven by a new strategic management team for Morocco.
Marrakech is launching a massive hotel renovation plan for the 2030 World Cup. The city is beginning the demolition of abandoned sites, such as the Al Borj hotel, in order to transform these wastelands into modern complexes and create local jobs.
The Accor group is strengthening its historic partnership with Risma to accelerate its development in the Kingdom. This new momentum plans the opening of a Sofitel in Tangier in 2029, the modernization of the existing hotel portfolio and the creation of a training academy.
Spain is massively strengthening its presence in the Moroccan hotel sector in preparation for the 2030 World Cup. With more than twenty establishments under Iberian management, the Kingdom is relying on this strategic partnership to boost its hosting capacity and modernize its offering.
A recent Spanish report places Moroccans among the nationalities benefiting from the best professional integration. By the end of 2025, nearly 69% of young people from the child welfare system have successfully integrated into the labor market.