GUESS Unveils Global Vision in Marrakech Homecoming

Starting October 14th, Marrakech will vibrate with the colors of GUESS. The ochre city will host strategic meetings, creative workshops, prestigious evenings, and exclusive moments around the GUESS lifestyle. This is the eighth time the brand has organized this major international gathering, and this year, it has chosen to return to its roots by settling in the hometown of Paul Marciano.

The highlight of these three days will be a fashion show organized in the majestic setting of the El Badii Palace. On this historic site, GUESS will present its Spring/Summer 2026 and Pre-Fall 2026 collections, accompanied by iconic pieces from the brand’s archives. The guests, from more than 100 countries, will be able to discover the brand’s future creations in preview.

This edition is themed "Never Forget Your Roots", which means "Never Forget Your Roots". It celebrates GUESS’s journey since its beginnings, while affirming its creative and global vision for the future. By choosing Marrakech, the Californian brand is paying a true tribute to its Moroccan origins.