Fuel Prices Too High: Moroccans Flock to Electric and Hybrid Vehicles

A total of 22,963 electric or hybrid cars have been sold in Morocco since the beginning of 2026, according to statistics from the Association of Vehicle Importers in Morocco (AIVAM). They now account for 17% of new passenger-car sales.

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A year earlier, their market share was still only 10.5%. In other words, nearly one in six new passenger cars currently sold in Morocco is now equipped with an electric or hybrid powertrain.

This increase comes at a particular time for Moroccan motorists. Pump prices have risen sharply since spring as a result of tensions in international energy markets. At the end of March, diesel prices had notably increased by 1.70 dirhams per liter and gasoline prices by 1.57 dirhams.

Electrification Is Rapidly Scaling Up

The trend is therefore no longer limited to a niche market. By the end of June, electrified models already accounted for 16.8% of passenger-car sales in Morocco, compared with around 10% a year earlier. Plug-in hybrids were then showing particularly strong growth, up 170% year on year.

The July figures confirm this acceleration. In just one month, the share of electrified vehicles increased slightly again, reaching 17%.

However, rising fuel prices alone do not explain this shift. The expansion of the range available in Morocco, the arrival of new brands, particularly Chinese ones, and the growing number of hybrid models at different price points are also helping make these powertrains accessible to more buyers.

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But with growth of 86.3% over twelve months, the movement is now significant enough to gradually change the face of Morocco’s automobile market.