A French law threatens 50,000 jobs in Morocco

The alert was raised by Younes Sekkouri, Minister of Economic Inclusion. According to the government official, this French legislation restricting unsolicited communications could weaken 80% of the turnover of the offshoring sector. Small and medium-sized enterprises, which make up more than 60% of the professional fabric, are the most exposed.

The call center sector is a pillar of the national economy, generating between 10 and 12 billion dirhams in annual added value. With 1.3 billion dirhams in foreign direct investment attracted in 2023, it currently employs 120,000 young graduates and supports 50,000 indirect jobs in logistics.

To counter this risk, the executive is encouraging an immediate reorientation towards non-French-speaking markets such as Germany, Spain or Italy. The objective is to reduce dependence on the Hexagon by also exploring growth opportunities in Africa and Latin America to ensure the sustainability of the sector.

The minister specifies that "this law is not limited to the ban on canvassing, but also includes restrictions on unsolicited communications". Faced with this observation, the government plan provides for the transition of activities towards higher value-added professions, such as technical assistance and consulting.