Relief for travelers in the Centre-Val de Loire region. While the threat of route closures loomed due to the tug-of-war between Ryanair and the French government over taxation, the low-cost airline has confirmed the maintenance of its connections from Tours airport for the summer season of 2026, with Morocco as the main destination.
The avocado industry in Morocco is experiencing a historic season. During the 2024-2025 campaign, the Kingdom exported a record volume of 112,000 tons, generating revenue exceeding $300 million for the first time. This performance is driven by European demand as well as a spectacular breakthrough into new markets such as Canada.
Eight years after the start of the reform of the exchange rate regime, Bank Al-Maghrib is maintaining its course of action: no haste. While the dirham has been evolving within a fluctuation band since 2018, Governor Abdellatif Jouahri is preparing the ground for a new major step by 2026, while insisting on the need to protect small businesses from the risks of the market.
Three years after its launch, the direct housing assistance program is getting a makeover. Starting in 2026, the state will adjust the eligibility criteria and length of occupancy to curb speculation, while expanding access to co-owners.
It was on Moroccan asphalt that Renault wrote a new page in its electric history. The French manufacturer has just set an impressive efficiency record with its "Filante Record 2025" prototype, covering more than 1,000 km without recharging on the tracks of the Kingdom, confirming the country’s potential as a cutting-edge automotive test ground.
The Spanish airline Vueling is strengthening its connectivity with Morocco, designated as a priority market. New routes and increased frequencies are announced to Nador, Fez, Marrakech and Tangier.
Cash remains king in Morocco, but digital is gaining ground thanks to government intervention. In its 2024 annual report on payment infrastructure, Bank Al-Maghrib (BAM) notes that the economy is still dominated by cash, while highlighting the spectacular rise of electronic wallets (M-Wallets), driven by the distribution of direct social assistance.
The appetite of the Moroccan avocado industry knows no bounds. After multiplying its market share in Europe at the expense of Spain, Moroccan "green gold" is now targeting a new frontier: Asia. A strategy dictated by an exploding production and a surprising match with Eastern consumption habits.
Moroccan tourism is breaking records. At a meeting on Wednesday, the SMIT board of directors unveiled a historic 2025 balance sheet: 18 million visitors, soaring revenues and a major acceleration in accommodation capacity.
The car rental sector in Morocco displays a contrasting face. While the vehicle fleet continues to grow, crossing the symbolic threshold of 200,000 vehicles, entrepreneurial dynamism has slowed down in 2025. Between market atomization and a decline in business creation, the profession is at a crossroads.
The budget of Moroccan smokers will once again be affected. A rise in tobacco prices is scheduled for January 1, 2026, specifically targeting entry-level cigarettes. Popular brands like Marquise, Casa and Fortuna are expected to see their prices rise by nearly 2 dirhams.
Spain is thirsty for milk and is looking south to fill its shelves. Faced with an unprecedented crisis in its domestic production, the Iberian neighbor is considering opening the floodgates to the import of Moroccan milk . A prospect that provokes an outcry among Spanish farmers, who denounce unfair competition on health and social standards.