Burger King Expands Presence in Morocco, Seeks New Partnerships

"Today, we are present at the Franchise Exhibition Morocco to represent Burger King in Morocco, share our story, present our teams, our training plan, our values, as well as the quality and innovation of our products. This event is also an opportunity to discuss our projects," said Nacer Bendriss, its general manager.

Burger King opened its first Moroccan establishment at the Morocco Mall in Casablanca in 2010. After that, the brand expanded its activities in the kingdom. Today, Burger King Morocco has 42 points of sale spread across the major cities of the kingdom and employs more than 1,200 employees who benefit from comprehensive training throughout their career. They acquire both technical (hard skills) and relational (soft skills) skills, reports Le360.

Despite this momentum, Burger King Morocco has big ambitions. Its wish is to reach 100 restaurants by 2030, in order to consolidate its position among the leaders in fast food in Morocco.