Automobiles: How Morocco Crushes Competition in Africa

Africa’s automotive sector almost boils down to a duel. Morocco and South Africa together capture more than 91% of the continent’s total manufacturing, according to NAAMSA data. In 2025, Africa assembled 1.23 million vehicles, with 618,077 for the South African side and 501,965 for the Kingdom, leaving just over 108,000 units for the rest of the countries combined.

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But it is in the market for individual passenger cars that Morocco dictates the rules. With 493,004 passenger cars rolling out of its factories in 2025, the country outpaces South Africa by 160,000 units in this specific segment. This industrial strength is built on the activities of Renault and Stellantis groups, well supported by a local network of more than 260 suppliers.

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On the international scale, Africa still weighs very little with only 1.3% of global production dominated by China and the United States. Behind the leading duo, Algeria ranks third on the continent with approximately 53,000 units. To preserve their strong export capacities, Moroccan factories must now successfully navigate the rapid shift toward electric mobility.

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Morocco Dominates African Auto Production 2025